NEW from 5x President’s Club Winner & Global Sales Leader Kyle Asay:
Leadership Frameworks
2.0
NEW from 5x President’s Club Winner & Global Sales Leader Kyle Asay:
Leadership Frameworks
Become an indispensable leader and accelerate your career by mastering how to recruit, hire, train, and keep your reps - without working 100+ hour weeks.
Become an indispensable leader and accelerate your career by mastering how to recruit, hire, train, and keep your reps - without working 100+ hour weeks.
SDR to VP in 7 years
SDR to VP in 7 years
Kyle’s Leadership Experience
Regional Vice President of Sales, Corporate Midwest
RVP, North America Acquisition
VP, Global Growth Sales
Kyle’s Leadership Roles
Most leaders don’t have a plan.
Sales Leaders feel overwhelmed and out of control in their roles.
Leaders are constantly juggling all the responsibilities like recruiting, hiring, and training team members while ensuring that their team is actually generating and closing pipeline.
On top of that, you’re providing forecasts to your leadership team and worrying about the quota in front of you.
It’s a recipe for burnout.
And unfortunately - it shouldn’t be a surprise: nearly every company teaches a sales process, but very few teach a coaching process.
Despite great intentions, sales leadership usually turns into “organized chaos” filled with unstructured deal and call reviews.
Unable to effectively lead, sales leaders overcome the skill gap of their reps by joining their calls to close for them.
This practice leads to sales leaders becoming "Super AEs" that are pulled too thin to scale their teams.
It’s time we end this.
If you’re a sales leader who wants to accelerate their career by helping every team member sell better:
Leadership Frameworks 2.0 was made for you.
Sales Leaders feel overwhelmed and out of control in their roles.
Leaders are constantly juggling all the responsibilities like recruiting, hiring, and training team members while ensuring that their team is actually generating and closing pipeline.
On top of that, you’re providing forecasts to your leadership team and worrying about the quota in front of you.
It’s a recipe for burnout.
And unfortunately - it shouldn’t be a surprise: nearly every company teaches a sales process, but very few teach a coaching process.
Despite great intentions, sales leadership usually turns into “organized chaos” filled with unstructured deal and call reviews.
Unable to effectively lead, sales leaders overcome the skill gap of their reps by joining their calls to close for them.
This practice leads to sales leaders becoming "Super AEs" that are pulled too thin to scale their teams.
It’s time we end this.
If you’re a sales leader who wants to accelerate their career by helping every team member sell better:
Leadership Frameworks 2.0 was made for you.
Most leaders don’t have a plan.
Inside Leadership Frameworks 2.0 you’ll discover:
How to consistently hire, develop, and retain top talent
How to consistently hire, develop, and retain top talent
Proven onboarding, coaching, and accountability program implementation templates
Proven onboarding, coaching, and accountability program implementation templates
How to manage your team with an effective operating rhythm
How to manage your team with an effective operating rhythm
How to unlock promotions by "managing up"
How to unlock promotions by "managing up"
Read on to see what’s inside Leadership Frameworks and preview the success you can expect.
Inside Leadership Frameworks 2.0 you’ll discover:
Read on to see what’s inside Leadership Frameworks and preview the success you can expect.
A Proven Plan for Leaders
When Kyle interviewed for a sales leadership role the year he finished as the top-ranked Account Executive.
In the final interview, his SVP challenged him:
"You know how to sell, but you sell your way, developed for your skillset, and I don't think you can teach others."
Despite his skepticism, he gave Kyle a chance to lead a team.
Kyle quickly realized his SVP’s assumption was correct: he could sell, but since he didn't follow a standard sales "process," Kyle struggled to teach his reps.
He immediately began documenting everything I did to find success - building Frameworks for every aspect of an AE's role and used those to teach his teams.
Below is a snapshot of the results Kyle experienced from adhering to his Frameworks throughout his journey as a front-line leader, second-line leader, and global sales leader.
$147
$197
A Proven Plan for Leaders
- One of the fastest in Qualtrics' history to promote from an SDR to a second-line leader
- Qualified for President's Club five consecutive years as an AE, front-line leader, and second-line leader
- Had the highest engagement/lowest attrition of any sales leader across the company
- Coached individuals that earned President's Club both as AEs and sales leaders
SDR → Regional Vice President of Sales, Corporate Midwest
SDR → Regional Vice President of Sales, Corporate Midwest
RVP, High Tech Acquisition - Midwest, Northeast, and Canada → RVP, North America Acquisition
- 163% revenue target in FY24, 129% of Q1 Target in FY25
Increased Employee Engagement from 59% to 84% - Rebuilt struggling org (went down to 8 ramped reps) back up to a team of ~40 while simultaneously going from lowest to highest rep productivity globally)
- Accomplished the above with fewer than 2 inbounds per AE per year and only one SDR covering my entire org
- Increased New Logo quantity while increasing quality (6x increase in acquired customers over $1m TAM)
RVP, High Tech Acquisition - Midwest, Northeast, and Canada → RVP, North America Acquisition
VP, Global Growth Sales (Current)
- Responsible for global midmarket sales and BDR functions for net new acquisition and customer growth.
VP, Global Growth Sales
Responsible for global midmarket sales and BDR functions for net new acquisition and customer growth.
A Proven Plan for Leaders
When Kyle interviewed for a sales leadership role the year he finished as the top-ranked Account Executive.
In the final interview, his SVP challenged him:
"You know how to sell, but you sell your way, developed for your skillset, and I don't think you can teach others."
Despite his skepticism, he gave Kyle a chance to lead a team.
Kyle quickly realized his SVP’s assumption was correct: he could sell, but since he didn't follow a standard sales "process," Kyle struggled to teach his reps.
He immediately began documenting everything I did to find success - building Frameworks for every aspect of an AE's role and used those to teach his teams.
Below is a snapshot of the results Kyle experienced from adhering to his Frameworks throughout his journey as a front-line leader, second-line leader, and global sales leader.
$147
$197
A Proven Plan for Leaders
- One of the fastest in Qualtrics' history to promote from an SDR to a second-line leader
- Qualified for President's Club five consecutive years as an AE, front-line leader, and second-line leader
- Had the highest engagement/lowest attrition of any sales leader across the company
- Coached individuals that earned President's Club both as AEs and sales leaders
SDR → Regional Vice President of Sales, Corporate Midwest
SDR → Regional Vice President of Sales, Corporate Midwest
RVP, High Tech Acquisition - Midwest, Northeast, and Canada → RVP, North America Acquisition
- 163% revenue target in FY24, 129% of Q1 Target in FY25
- Increased Employee Engagement from 59% to 84%
- Rebuilt struggling org (went down to 8 ramped reps) back up to a team of ~40 while simultaneously going from lowest to highest rep productivity globally)
- Accomplished the above with fewer than 2 inbounds per AE per year and only one SDR covering my entire org
- Increased New Logo quantity while increasing quality (6x increase in acquired customers over $1m TAM)
RVP, High Tech Acquisition - Midwest, Northeast, and Canada → RVP, North America Acquisition
VP, Global Growth Sales
Responsible for global midmarket sales and BDR functions for net new acquisition and customer growth.
VP, Global Growth Sales
- Responsible for global midmarket sales and BDR functions for net new acquisition and customer growth.
Hiring Top Talent
How to keep strong productive capacity by identifying and evaluating candidates to support successful hiring.
The 5 Traits of the best ICs and the exact questions Kyle asks to screen for them and ideal responses.
The 3 Essential Skills all reps need and the exact questions Kyle asks and ideal responses.
Hiring Top Talent
Developing Your People
Discover the comprehensive blueprint for developing phenomenal AEs
Proactive vs reactive coaching
- Their leaders never taught them what great looks like
- Constantly pulled thin in the “whirlwind” of the job
- Focused on immediate impact (deal support, etc) rather than long-term impact
Developing Your People
Resource: Coaching Catalog and Onboarding Plan
For all essential AE Skills - Kyle provides you with:
- Why it matters (to help you get buy-in from your team)
- How to coach (how to handle the “Teach” and “Show” aspects of the teaching framework)
- Example coaching agenda (examples of how to handle the “Observe” aspect of the teaching framework)
- What I’m looking for (fundamentals to inform the “Feedback” aspect of the teaching framework)
- How to track progress (metrics influenced by the competency)
Retaining Top Performers
Resource: Good Day Framework (Calculator)
Resource: How to Roll Out the Framework (Slides)
The 3 leadership landmines for giving feedback to reps and how to avoid them.
The "Retention Equation" used minimize AE churn and keep your high-performing team in tact.
Retaining Top Performers
How to address "lone wolf" reps and unify team culture.
Manager Operating Rhythm
Kyle's Frameworks for how a Leader should be utilizing their time to maximize efficiency.
Manager Operating Rhythm - "How should I spend my time?"
Step-by-step guidance for:
- 1:1s
- Forecasting
- Deal Reviews
- Performance Management
Maximizing Compensation
How to make all the right "money moves" as a Leader to expand your earning potential (regardless of your company size)
Maximizing Compensation"
Accelerating Your Career
Kyle's 5 secret steps to "Managing Up" so you can accelerate your career growth as a sales leader.
Accelerating Your Career"
Hiring Top Talent
How to keep strong productive capacity by identifying and evaluating candidates to support successful hiring.
The 5 Traits of the best ICs and the exact questions Kyle asks to screen for them and ideal responses.
The 3 Essential Skills all reps need and the exact questions Kyle asks and ideal responses.
Hiring Top Talent
Developing Your People
Discover the comprehensive blueprint for developing phenomenal AEs
Developing Your People
Resource: Coaching Catalog and Onboarding Plan
For all essential AE Skills - Kyle provides you with:
- Why it matters (to help you get buy-in from your team)
- How to coach (how to handle the “Teach” and “Show” aspects of the teaching framework)
- Example coaching agenda (examples of how to handle the “Observe” aspect of the teaching framework)
- What I’m looking for (fundamentals to inform the “Feedback” aspect of the teaching framework)
- How to track progress (metrics influenced by the competency)
Retaining Top Performers
Resource: Good Day Framework (Calculator)
Resource: How to Roll Out the Framework (Slides)
The 3 leadership landmines for giving feedback to reps and how to avoid them.
The "Retention Equation" used minimize AE churn and keep your high-performing team in tact.
Retaining Top Performers
How to address "lone wolf" reps and unify team culture.
Manager Operating Rhythm
Kyle's Frameworks for how a Leader should be utilizing their time to maximize efficiency.
Manager Operating Rhythm - "How should I spend my time?"
Step-by-step guidance for:
- 1:1s
- Forecasting
- Deal Reviews
- Performance Management
Maximizing Compensation
How to make all the right "money moves" as a Leader to expand your earning potential (regardless of your company size)
Maximizing Compensation
Accelerating Your Career
Kyle's 5 secret steps to "Managing Up" so you can accelerate your career growth as a sales leader.
Accelerating Your Career
Feedback from Sales Leaders
“Your frameworks are worth a multiple of what I paid to learn from them. Thank you for your contribution to our growth.”
DeJuan Brown
Financial Services at
“Your frameworks are worth a multiple of what I paid to learn from them. Thank you for your contribution to our growth.”
“This is unreal Kyle…something aspiring managers never get trained on.”
James Pckett
SDR Manager at
“This is unreal Kyle…something aspiring managers never get trained on.”
“This is such a strong resource for sales leaders at any stage. It’s a complete operating manual to building a world-class sales org. My favorite section was on “Developing Your People” and the super in-depth Coaching Catalog.”
Keith Weightman
RVP, Sales at
“This is such a strong resource for sales leaders at any stage. It’s a complete operating manual to building a world-class sales org. My favorite section was on “Developing Your People” and the super in-depth Coaching Catalog.”
What our clients have to say
Get Immediate Access to Leadership Frameworks 2.0
How to consistently hire, develop, and retain top talent
Proven onboarding, coaching, and accountability program implementation templates
How to manage your team with an effective operating rhythm
How to unlock promotions by "managing up"
$147
$197
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Frequently Asked Questions
Can't find what you're looking for? Get in touch
I'm not in technology - is this for me?
Although Kyle's primary experience is in technology sales, the Frameworks, Templates, and Methods included in this guide will benefit any B2B Sales Leader and can be adapted to a different industry.
How do these differ from Account Executive Frameworks?
Great question. AE Frameworks are purpose-built for the individual contributor. Although many Leaders use AE Frameworks to help coach their reps - Leadership Frameworks 2.0 is a comprehensive guide specifically for sales leaders giving them the insider tips Kyle has used to be one of the fastest-ascending sales leaders in the B2B tech industry.
What I'm not satisfied?
Kyle's personal goal in crafting these Leadership Frameworks is that a Leader could get a 10,000x ROI compared to the cover price. That said, if for some reason you decide that these Frameworks aren't helpful for you, just email us at kyle@salesintroverts.com within 30 days of your purchase to receive a full refund.
How do I get a copy?
Just click on any of the buttons that say "Add to Cart" to be taken to our secure order form. There, you'll enter your payment information and complete the checkout process. After that, you'll have the opportunity to download the complete Leadership Frameworks and save it to your personal or work devices Please respect all the work Kyle has done to offer these to you and do not share them with collegues or other industry professionals. These are worth thousands in the right hands, and Sales Introverts wants to continue to offer insanely valuable information for pennies on the dollar - but won't be able to if information piracy occurs.
Frequently Asked Questions
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