Story-telling Framework to Use in Sales
Humans love stories. We spend insane amounts of time consuming stories through TV, movies, reading, music, and other channels.
Since we’re wired to consume information through stories, why do we often sell with rigid data and boring facts?
The most helpful sales books teach sales fundamentals through stories (e.g., The Qualified Sales Leader).
I’ve found that my best-performing content is when I teach through a story.
Unsurprisingly, the best sellers have learned to sell through storytelling.