Turn Cold Call “Failures” Into Gold: The Secret to Landing Executive Meetings

Have you noticed that most reps measure cold calls by meetings booked? After reviewing thousands of cold calls, I’ve discovered they’re missing the real opportunity – what I call “gold nuggets.” These are pieces of insider intelligence that can transform a “failed” cold call into your best path to executive conversations.

Should Account Executives Strive for Leadership or Enterprise Roles?

I had no desire to pursue a leadership role early in my career. I was wrapping up a fantastic year as an AE, my friends were promoting to the enterprise sales team, and I was determined to join them.

Then, my manager and VP encouraged me to use long-term thinking to inform short-term decisions.

As I went through the leadership vs. enterprise decision-making process, I ended up focusing on two areas: