Key Leading Indicators Account Executives Should Use (and how to track them)
New AEs: stop comparing your revenue to your peers.
Here’s why:
How to Plan Your Territory as an Account Executive
AEs that successfully prioritize their accounts:
Spend their time where they are most likely going to make money
Never waste time wondering, “what account should I prospect today?”
First, let’s look at common mistakes:
Framework for Account Executives to Measure an Effective Day

I’ve never seen a rep miss an annual quota when they consistently applied this framework.
How to Guarantee an Account Executive Onboards Successfully

This week I’m sharing how I help new AEs hit the ground running. Here are the three coaching sessions I use to begin onboarding:
Session One: Ensure AE is working on the right accounts
The Best Prospecting Email I’ve Seen
I’ve taught that cold email outreach required personalization for years.
This week’s newsletter will look at the email that challenged my paradigm and a breakdown of why it was so effective, even without personalization.
The Top Priorities For New Account Executives (AEs) in Sales

In today’s newsletter, we are going to go a bit deeper into this recent LinkedIn post:
I’m frequently asked, “what should my priorities be when joining a company as a new AE?” Here’s my advice: