How to Plan Your Territory as an Account Executive

AEs that successfully prioritize their accounts:

Spend their time where they are most likely going to make money

Never waste time wondering, “what account should I prospect today?”

First, let’s look at common mistakes:

The Best Prospecting Email I’ve Seen

I’ve taught that cold email outreach required personalization for years. 

This week’s newsletter will look at the email that challenged my paradigm and a breakdown of why it was so effective, even without personalization.