The Mindset Shift That Transformed My Sales Career: Thinking Like a Buyer
Kyle Asay
October 13, 2025
A practical framework for understanding and facilitating your prospect’s buying process
A practical framework for understanding and facilitating your prospect’s buying process
Are you risking your deals by multi-threading incorrectly? Learn the three most dangerous mistakes sales reps make when expanding their
Software is being built faster than ever, which means it’s more difficult for companies to differentiate with their product. Any
Want to boost your discovery call conversion rates? Learn why discussing fewer problems – not more – is the key
The hidden trap that’s making successful sales professionals miserable – and what to do about it.
Elite reps know group demos aren’t about presenting to multiple people – they’re about engaging multiple stakeholders. Here’s exactly how
Learn the three critical red flags that signal a deal is in trouble, plus get the exact language to use
A practical framework for understanding and facilitating your prospect’s buying process
Want to win more deals even when your product features match the competition? Learn how translating features into customer value can make your solution stand out.
In an era where AI adoption is becoming mandatory in sales organizations, here’s why top performers still differentiate through human connection – and how to strike the right balance.
Learn how top enterprise sellers get stalled deals moving again by making the next step easier for prospects – especially during critical PoC stages.
A practical framework for understanding and facilitating your prospect’s buying process
Want to win more deals even when your product features match the competition? Learn how translating features into customer value can make your solution stand out.
In an era where AI adoption is becoming mandatory in sales organizations, here’s why top performers still differentiate through human connection – and how to strike the right balance.
Learn how top enterprise sellers get stalled deals moving again by making the next step easier for prospects – especially during critical PoC stages.
Get Kyle’s proven weekly planning template and AI prompt that increased outbound pipeline by 142% in 90 days by focusing on the right accounts, prospects, and messaging.
Want to improve your cold calling success rate? Here are three proven tactics we used at LaunchDarkly to dramatically increase pipeline generation in just three months.
In today’s AI-driven landscape, choosing the right SaaS company to work for can make or break your sales career. Learn the key metrics and evaluation methods to identify winning organizations.
Pipeline Generation Plans (PG Plans) are the foundation of effective territory management – when done right. But most reps either build them wrong or skip them entirely. After reviewing thousands of PG plans, I’ve developed a framework that consistently drives results.
95% of AEs make this common mistake in territory planning. Learn how to identify your ideal account fit and build a more effective territory strategy that matches your unique strengths.
Want to improve your cold calling success rate? Here are three proven tactics we used at LaunchDarkly to dramatically increase pipeline generation in just three months.
In today’s AI-driven landscape, choosing the right SaaS company to work for can make or break your sales career. Learn the key metrics and evaluation methods to identify winning organizations.
Pipeline Generation Plans (PG Plans) are the foundation of effective territory management – when done right. But most reps either build them wrong or skip them entirely. After reviewing thousands of PG plans, I’ve developed a framework that consistently drives results.
95% of AEs make this common mistake in territory planning. Learn how to identify your ideal account fit and build a more effective territory strategy that matches your unique strengths.
The hidden trap that’s making successful sales professionals miserable – and what to do about it.
Elite reps know group demos aren’t about presenting to multiple people – they’re about engaging multiple stakeholders. Here’s exactly how
Learn the three critical red flags that signal a deal is in trouble, plus get the exact language to use
A practical framework for understanding and facilitating your prospect’s buying process
Want to win more deals even when your product features match the competition? Learn how translating features into customer value can make your solution stand out.
In an era where AI adoption is becoming mandatory in sales organizations, here’s why top performers still differentiate through human connection – and how to strike the right balance.
Learn how top enterprise sellers get stalled deals moving again by making the next step easier for prospects – especially during critical PoC stages.
A practical framework for understanding and facilitating your prospect’s buying process
Want to win more deals even when your product features match the competition? Learn how translating features into customer value can make your solution stand out.
In an era where AI adoption is becoming mandatory in sales organizations, here’s why top performers still differentiate through human connection – and how to strike the right balance.
Learn how top enterprise sellers get stalled deals moving again by making the next step easier for prospects – especially during critical PoC stages.
Join Sales Introverts Insiders to receive monthly, actionable training from Kyle Asay, the leader who’s promoted 100+ AEs and scaled teams from startups through $15B organizations.
Want to win more deals even when your product features match the competition? Learn how translating features into customer value can make your solution stand out.
In an era where AI adoption is becoming mandatory in sales organizations, here’s why top performers still differentiate through human connection – and how to strike the right balance.
Software is being built faster than ever, which means it’s more difficult for companies to differentiate with their product. Any feature differentiators you offer (that
Want to boost your discovery call conversion rates? Learn why discussing fewer problems – not more – is the key to success, backed by analysis of hundreds of sales conversations.
Want to win more deals even when your product features match the competition? Learn how translating features into customer value can make your solution stand out.
In an era where AI adoption is becoming mandatory in sales organizations, here’s why top performers still differentiate through human connection – and how to strike the right balance.
Software is being built faster than ever, which means it’s more difficult for companies to differentiate with their product. Any feature differentiators you offer (that
Want to boost your discovery call conversion rates? Learn why discussing fewer problems – not more – is the key to success, backed by analysis of hundreds of sales conversations.
The hidden trap that’s making successful sales professionals miserable – and what to do about it.
Elite reps know group demos aren’t about presenting to multiple people – they’re about engaging multiple stakeholders. Here’s exactly how
Learn the three critical red flags that signal a deal is in trouble, plus get the exact language to use
Learn how top enterprise sellers get stalled deals moving again by making the next step easier for prospects – especially during critical PoC stages.
We doubled our average deal size YoY and “getting higher” in accounts was one of the main contributors. Today’s post is a little bit longer
Elite reps know group demos aren’t about presenting to multiple people – they’re about engaging multiple stakeholders. Here’s exactly how to do it right.
Learn the three critical red flags that signal a deal is in trouble, plus get the exact language to use when you spot them. Based on analyzing thousands of won and lost deals.
Learn how top enterprise sellers get stalled deals moving again by making the next step easier for prospects – especially during critical PoC stages.
We doubled our average deal size YoY and “getting higher” in accounts was one of the main contributors. Today’s post is a little bit longer
Elite reps know group demos aren’t about presenting to multiple people – they’re about engaging multiple stakeholders. Here’s exactly how to do it right.
Learn the three critical red flags that signal a deal is in trouble, plus get the exact language to use when you spot them. Based on analyzing thousands of won and lost deals.
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